The Challenge
Summit Roofing Co had been in business for 8 years but was virtually invisible online. They ranked on page 4 of Google Maps for their primary keyword “roofing contractor [city]”. Their Google Business Profile was unclaimed with incorrect hours, missing categories, and zero reviews. They were losing an estimated 15-20 qualified leads per week to competitors who dominated the local pack.
The Strategy
- GBP Rescue: Claimed and verified their Google Business Profile. Corrected NAP consistency across 30+ directories. Added high-quality photos of completed roofing projects.
- Citation Cleanup: Removed duplicate listings, corrected inconsistent business names and addresses across Yelp, BBB, HomeAdvisor, and industry directories.
- Local Content: Created city-specific service pages for 8 surrounding towns, each with unique content about roofing services in that area.
The Results
In just 6 weeks, Summit Roofing Co reached the #1 position in the local 3-pack for their primary keyword. Their monthly leads went from 3-5 to 25+. Revenue increased by 340%.
- #1 Google Maps rank for primary keyword
- 340% increase in monthly leads
- 25+ qualified calls per week
- 4.8★ from 23 reviews in first quarter
Client Testimonial
“I had no idea how much business I was leaving on the table. Being #1 on Google Maps changed everything for my company. The phone does not stop ringing.” – Tom S., Owner