The Challenge
West Coast Electric was stuck in the residential service cycle: low-ticket repairs, high competition, and seasonal slowdowns. Their owner wanted to break into commercial contracting but had no pipeline for finding commercial projects. They were competing with dozens of other electricians for $150 service calls instead of going after $15,000+ commercial contracts.
The Strategy
- Permit Tracking: We set up daily monitoring of building permits, new construction filings, and commercial renovation applications across their target counties.
- B2B Outreach: Created a targeted email sequence for property managers, general contractors, and facility directors. Each contact was enriched with phone numbers and company profiles.
- Commercial Landing Page: Built a dedicated commercial services page highlighting their capabilities, insurance, certifications, and past commercial work.
The Results
In just 60 days, West Coast Electric landed 3 commercial contracts worth a combined $48,000. Their average job value went from $180 (residential) to $16,000 (commercial).
- $48k in commercial contracts secured
- 3 new commercial clients in 60 days
- 89x increase in average job value
- 12 active commercial leads in pipeline
Client Testimonial
“I was tired of chasing $150 service calls. The B2B program from LeadZap opened a whole new revenue stream I did not know existed. These commercial contracts have completely changed my business.” – Dave W., Owner