The Challenge
Precision Air Flow, a family-owned HVAC company serving the greater metropolitan area, was struggling to stay afloat. They averaged 2-3 service calls per day during peak season, well below their break-even point of 6 calls daily. Their website was outdated, they had no Google Business Profile strategy, and their ad budget was being wasted on broad keywords like “AC repair” with no geo-targeting.
The Strategy
We implemented a three-pronged approach:
- Local SEO Overhaul: Rebuilt their Google Business Profile with proper categories, service area mapping, and photo optimization. Built 12 location-specific landing pages targeting their primary service zones.
- Targeted Google Ads: Narrowed keyword focus to emergency HVAC terms like “furnace not working” and “AC not cooling” with radius targeting of 15 miles. Implemented call-only ads for mobile users.
- Review Generation System: Set up an automated review request sequence that turned every completed job into a potential 5-star review.
The Results
Within 90 days, Precision Air Flow was averaging 9+ calls per day. Their Google Business Profile ranked in the top 3 local pack for 14 high-value keywords. The ROI on their ad spend reached 8:1 by month three.
Client Testimonial
“We were about to close up shop. LeadZap turned everything around. I went from worrying about making payroll to turning down jobs because we are too busy. Best decision we ever made.” – Mike R., Owner